Xfinity Wait Bot 5000

At the PAX Seattle gaming convention, gamers wait hours in line to demo the latest video games. So XFINITY, the high-speed internet provider dedicated to giving gamers the fastest experience, decided to help. 

We built Wait Bot 500,  the first selfie-powered robot that waits in line for you. At the convention, gamers tweeted Wait Bot their selfies and the robot waited in line for them while they played games somewhere else. As the robot approached the front of the line, it notified the person and gave them the first spot in line.

Gold - 2015 Addy Award
Shortlist - 2015 Cannes Lions