Apple's "Shot on iPhone 6" campaign consists of beautiful photographs taken with iPhones. The campaign's only flaw is that it ignores the most common type of photos iPhone users take: unflattering ones. We set out to solve that problem by installing our own satirical versions of the ads around San Francisco. Within 24 hours of launching the Tumblr, the project received global attention and media coverage.
Co-created with Fabio Benedetto
Press:
Knock Knock App needed to rally as many college students as possible to download their app and raise brand awareness.
So how do you get the attention of thousands of millennials?
You create a simple Facebook event they can’t resist: The 1st Annual Netflix and Chill Festival.
Shortly after posting the Facebook event, thousands of people started sharing it organically. The Knock Knock sponsored Facebook event had more than 30,000 RSPVs and the attention of the most popular blogs and Instagramers.
The event was so big that we created private events for different college campuses. The final festival was co-hosted by king of Instagram, @fuckjerry.
Knock Knock received an organic fanbase of 30k people, boosting downloads and brand loyalty.
Press:
At Microsoft, I designed the 2013 Microsoft Office product icons. Since being designed, the icons have been adapted and used for Microsoft Office for Mac.
Virtual reality is on the rise, but no one has made use of the ridiculous arm gestures people make while using a VR headset. Mime Academy puts those arms to use, by teaching you how to become a mime!
What you will need:
1. Request Mime Academy Beta for Oculus
2. Get Oculus Rift
3. Get Leap Motion for VR
4. Get Mime Costume
For more info visit http://mimeacademy.net/
Press:
Brand Identity for Wheel, an app where people can start a video, and anyone can join in. Browse hilarious videos from the top Vine stars and content creators, and become a part of any video by adding your piece to the story. Featured in the App Store.
Rebrand and launch of Knock Knock, an app that lets you meet and exchange contact information with people nearby. Worked with Richard Branson, Will.i.am, and Sophia Bush for the global launch.
How do you get kids to care about nutrition?
By showing them that there is more to food than taste and texture. There’s science. And sounds. And sometimes smells. Very stinky smells.
That's why we made “Fart Code”— an app that allows you to scan food bar codes to discover their fart power. Get smart from your fart!
Learn more at fartcode.com.
Awards + Press:
Webby Award - Best Use of Mobile Camera
Gold National Addy Award
Do you know you can navigate your phone with your tongue? Try it.
Lickthisapp.com is the first mobile site for your tongue. It contains a series of exercises that help you practice the basic tongue movements of love. Practice makes pleasure ;)
Press:
As part of Adobe’s Logo Remix project, where artists and agencies were asked to reinterpret the brand’s logo, comes ‘Adobe Lights’. We re-created the logo as a physical light installation with 100 handmade cubes, each correlating to an artist using Adobe software in real time. The installation is a representation of the global community of artists and designers who work everyday, with the Adobe suite of products.
At Adobelight.com, an interactive 3D model of the sculpture displays the colors the artists are using in real-time. Click on the cube and discover that artist's work.
Browse the interwebz like JAY Z by turning your hover state into a HOVA state.
Check it out... HOVAstate.com
Press:
Some friends and I set up a fake TED Talk stage at the 4/20 Festival in San Francisco for stoners to share their ideas.
Doritos asked us asked to create a Facebook campaign that would catch people's attention as they scrolled their Facebook timeline.
Taking advantage of Facebook's auto-play video, we surprised people by giving animated bodies to emojis placed in the text field above.
At the PAX Seattle gaming convention, gamers wait hours in line to demo the latest video games. So XFINITY, the high-speed internet provider dedicated to giving gamers the fastest experience, decided to help.
We built Wait Bot 500, the first selfie-powered robot that waits in line for you. At the convention, gamers tweeted Wait Bot their selfies and the robot waited in line for them while they played games somewhere else. As the robot approached the front of the line, it notified the person and gave them the first spot in line.
Gold - 2015 Addy Award
Shortlist - 2015 Cannes Lions
The first twerking app icon. Press and hold the icon to make the booty shake.
When the Blue Angels came to town for San Francisco Fleet Week, my buddy, Fabio Benedetto, and I decided to pull a little prank.
The Dali Museum asked us to create an experience that would connect their global audience to the museum without them physically being there.
As a part of the museum's "Marvels of Illusion" exhibition, we created a mobile web app where a selfie is turned into a replication of Dali's painting, “Gala Contemplating the Mediterranean Sea Which at Twenty Meters Becomes the Portrait of Abraham Lincoln (Homage to Rothko).”
We then project your selfie onto a museum wall alongside the original painting. As a souvenir, we snap a photo of your projection in the museum and email it to you.
Accompanying the web app, a photo kiosk at the museum also turns visitors’ self-portraits into replications of the painting and projected next to the original.
Check it out here: galacontemplatingyou.com
In August 2013, Rich Silverstein needed a new assistant. Instead of an ordinary job posting, we created work4rich.com, a website that invited applicants to complete six challenges.
The response was overwhelming. It reached more than 4 million people via Twitter, Adweek called it the "greatest ad for an executive assistant in the history of executive assistants," and we received more than 4,500 applications from all over the world.
Awards + Press:
Gold SXSW Interactive Award
FITC Award
It is important to accept the moments when our minds scramble the norm and find new connections. This keeps us creative.
This is a children's book that conveys a non-traditional perspective on language so one can view the world in a playful way. Why is A for Apple?.. Let's think more creatively.
Made with Tricia Striano
A series of frightfully cheesy pranks to launch Cheetos Bag of Bones.
Celebrate World Cup 2014 by being a part of the world's longest "Gooooal".
Join by recording a Vine of yourself shouting "OOO" and post it using #longestgoal.
This is an app that allows people to physically feel the presence of far-away friends and loved ones with the touch of a fingertip. Cellphones, mobile devices, and social media make up a large part of our digital activity but new research indicates that these technologies don't necessarily make us happier or feel more connected with the people we care about.
Awards + Press:
DJ Khaled gets his own version of Flappy Bird.
Press:
An app to support the Dalí Museum in St. Petersburg Florida and its new exhibit of works from Andy Warhol, “Warhol: Art. Fame. Mortality.” The Dalí Museum Staring Contest is exactly what it sounds like: an app in which you stare down the master himself. Lock eyes with Dalí's steely glare and try to out-stare him. The catch? Dali always wins. Though we do give you a timed score and the chance to be ranked on the high scores page.
We advertised the app with mirror decals that allow you to practice your stare, and a two hour long instructional video.
Splinternet
For Mother's Day, we created this mobile HTML5 app that allows participants to take a photo of themselves and place a bad ass mommy tattoo on their body. The app allows you to manipulate the tattoo to make it look real. Users can then share their new tat with friends and family.
Gold National Addy (Digital Advertising. Apps. Mobile)
What do you do when The Onion suggests that @BarackObama has called your client “a bunch of pathetic dorks?" on Twitter?
That happened to the National Audubon Society in a fake epic Twitter battle which resulted in @BarackObama giving a #FF (Follow Friday) to the bird conservation organization. So Goodby Silverstein & Partners decided to get its client in on the joke.
We created TweetYourTweet.com for the National Audubon Society. The site matches bird chirps to the corresponding tones/letters (a, b, c, d, e, f, g) in your tweets, so each tweet becomes a bird song.
2012 - 2013
To promote her latest album and appearance on the Late Night with Jimmy Fallon, we created an interactive performance through the use of custom QR codes strategically placed around the stage. After taking a picture of the code, users were driven to the Glasser homepage where a psychedelic musical experience awaited them.
We also released exclusive Glasser songs on MP3 chips secretly embedded in the sides of NYC buildings, revealing only a headphone jack. A custom mobile app compass was designed to guide fans to these secret locations to hear the songs for the first time.
To make the members of the Dali Museum in St. Petersburg feel extra special, let's kiss their asses.
Kisses are sent via Twitter and displayed on the members only bench in the museum.
