A lot of tech companies are launching virtual reality headsets, but Tinder's mission is to get people together in the real world. So we created a multi-user VR headset with the Tinder experience in mind. Real people having a real experience, face to face. Tinder VR launched at CES 2017 in Las Vegas.
Apple's "Shot on iPhone 6" campaign consists of beautiful photographs taken with iPhones. The campaign's only flaw is that it ignores the most common type of photos iPhone users take: unflattering ones. We set out to solve that problem by installing our own satirical versions of the ads around San Francisco. Within 24 hours of launching the Tumblr, the project received global attention and media coverage.
Co-created with Fabio Benedetto
The largest penis ever seen at an Apple Store.
Collaboration with Fabio Benedetto.
Knock Knock App needed to rally as many college students as possible to download their app and raise brand awareness.
So how do you get the attention of thousands of millennials?
You create a simple Facebook event they can’t resist: The 1st Annual Netflix and Chill Festival.
Shortly after posting the Facebook event, thousands of people started sharing it organically. The Knock Knock sponsored Facebook event had more than 30,000 RSPVs and the attention of the most popular blogs and Instagramers.
The event was so big that we created private events for different college campuses. The final festival was co-hosted by king of Instagram, @fuckjerry.
Knock Knock received an organic fanbase of 30k people, boosting downloads and brand loyalty.
At the PAX Seattle gaming convention, gamers wait hours in line to demo the latest video games. So XFINITY, the high-speed internet provider dedicated to giving gamers the fastest experience, decided to help.
We built Wait Bot 500, the first selfie-powered robot that waits in line for you. At the convention, gamers tweeted Wait Bot their selfies and the robot waited in line for them while they played games somewhere else. As the robot approached the front of the line, it notified the person and gave them the first spot in line.
Gold - 2015 Addy Award
Shortlist - 2015 Cannes Lions
The Dali Museum asked us to create an experience that would connect their global audience to the museum without them physically being there.
As a part of the museum's "Marvels of Illusion" exhibition, we created a mobile web app where a selfie is turned into a replication of Dali's painting, “Gala Contemplating the Mediterranean Sea Which at Twenty Meters Becomes the Portrait of Abraham Lincoln (Homage to Rothko).”
We then project your selfie onto a museum wall alongside the original painting. As a souvenir, we snap a photo of your projection in the museum and email it to you.
Accompanying the web app, a photo kiosk at the museum also turns visitors’ self-portraits into replications of the painting and projected next to the original.
Check it out here: galacontemplatingyou.com
In August 2013, Rich Silverstein needed a new assistant. Instead of an ordinary job posting, we created work4rich.com, a website that invited applicants to complete six challenges.
The response was overwhelming. It reached more than 4 million people via Twitter, Adweek called it the "greatest ad for an executive assistant in the history of executive assistants," and we received more than 4,500 applications from all over the world.
Awards + Press:
Gold SXSW Interactive Award
When the Blue Angels came to town for San Francisco Fleet Week, my buddy, Fabio Benedetto, and I decided to pull a little prank.
Some friends and I set up a fake TED Talk stage at the 4/20 Festival in San Francisco for stoners to share their ideas.
An app to support the Dalí Museum in St. Petersburg Florida and its new exhibit of works from Andy Warhol, “Warhol: Art. Fame. Mortality.” The Dalí Museum Staring Contest is exactly what it sounds like: an app in which you stare down the master himself. Lock eyes with Dalí's steely glare and try to out-stare him. The catch? Dali always wins. Though we do give you a timed score and the chance to be ranked on the high scores page.
We advertised the app with mirror decals that allow you to practice your stare, and a two hour long instructional video.